Vineeta Singh Vineeta Singh is the CEO of SUGAR Cosmetics, one of the most popular cosmetics brands in India. Sugar cosmetics earned INR 104 crore in FY20 despite a decline in sales of INR 57 crore in 2019. With 15% of her brand’s sales coming from international markets, Vineeta Singh maintains a strong global presence. How did Vineeta Singh become the CEO of SUGAR Cosmetics? In 2006, after graduating with a bachelor’s degree in commerce from Delhi University, Vineeta decided to join the family jewelry business. He rose through the ranks to become CEO in 2016. Under his leadership, SUGAR experienced tremendous growth. The company is now one of the leading cosmetic companies in India with a strong international presence. Vineeta is also a…
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