Vineeta Singh – Read about her Sucess Journey and Achievements

vineeta singh

Vineeta Singh

Vineeta Singh is the CEO of SUGAR Cosmetics, one of the most popular cosmetics brands in India. Sugar cosmetics earned INR 104 crore in FY20 despite a decline in sales of INR 57 crore in 2019. With 15% of her brand’s sales coming from international markets, Vineeta Singh maintains a strong global presence.

How did Vineeta Singh become the CEO of SUGAR Cosmetics?

In 2006, after graduating with a bachelor’s degree in commerce from Delhi University, Vineeta decided to join the family jewelry business. He rose through the ranks to become CEO in 2016. Under his leadership, SUGAR experienced tremendous growth. The company is now one of the leading cosmetic companies in India with a strong international presence.

Vineeta is also a Shark Tank judge for Sony Entertainment Television’s reality show Shark Tank India. In this role, he uses his entrepreneurial skills to help aspiring entrepreneurs take their businesses to the next level.

Why did Vineeta Singh found Sugar Cosmetics?


India has a growing business sector interest in beauty care products. People struggle to find the right shade and material and often switch to a large unknown brand. This is where Vineets is thinking to make something made in India that brings nuance to the Indian surface. Vineeta and her better half Kaushik Mukherjee focused on making cosmetics exclusively for the Indian look and targeting the Indian market.

The organization began by creating a buzz around online advertising and focused on the 20-35 year old crowd. The first word for decorating sugar

Although the market is good and ready to buy, the producer of sugar excellence Vineeta and Kaushik faced many obstacles while starting the first market of high quality. “Every time we tried to raise money, we were told that the first computer technology would be a small market and that it would be difficult to compete with the big FMCG companies without raising a large number of dollars. Even we were told that the article really will not be a strong channel since it is a product, “they are part of the meeting.



Rise of Sugar Cosmetics


Long after overcoming all obstacles, the company is now reaching a new level and is making a name for itself in the cosmetics industry. It amasses assets in the millions and sells over 650,000 units per month. Sugar Cosmetics has over a million downloads and a following from its social media pages. Apart from web, the organization also has offline spaces in more than 130 rural cities in India.

Biography Of Vinita Singh

Vinita Singh born in 1983. She studied at Delhi Public School RK Puram, New Delhi from 1987 to 2001. Vinita Singh did her B.Tech in Electrical Engineering (2001-2005) from Indian Institute of Technology, Madras. In May 2004, he completed a three-month summer internship at ITC Limited, Kolkata. He received his MBA from the Indian Institute of Management, Ahmedabad in 2005.

Early Life of Vineeta Singh

Vinita Singh was born in Delhi, India in 1991 and is an entrepreneur. His education included time spent at Delhi Public School in RK Puram. He continued his education by obtaining a Masters in Business Administration from the Indian Institute of Management, Ahmedabad after obtaining a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, Madras.

Vinita continued her education and skills while working at ITC Ltd. During the summer, he worked as an employee at Deutsche Bank. In addition, he became a co-founder of Fab Bags in 2012. Since 2015, he has held the position of General Manager of Sugar Cosmetics.

Personal Life of Veenita Singh

vinneta singh


Veena Singh graduated from IIT Madras and IIM Ahmedabad, and worked as a summer consultant at Deutsche Bank during her time there. His favorite activities in his free time are traveling, playing, cycling and swimming. He also enjoys talking with his family and friends.

Let’s get to know some of the key changes in his life. 23-year-old Veena Singh made history in India when she became the last graduate in the country to refuse a one-million-rupee annual offer to an engineering firm. global investment to start a human resource company.

Veena Singh is considered as one of the top 100 most thought provoking women in the world. India’s first business related reality show will have Veena Singh as a judge. This show is called Shark Tank India. The reality show known as “Shark Tank India”, in which he participates as a judge, premiered on Sony TV on December 20, 2021. The trailer for the show was released on November 24 and will launch on Sony. TV Monday to Friday at 9:00 pm. Vineeta Singh is not only serving as a judge for this competition, but also one of the other seven judges on the show. Ashneer Grover, Peyush Bansal, Namita Thapar, Anupam Mittal and Ghazal Algh are the other six judges. Aman Gupta is also a member of the panel. If you want to know more about them, you have to go here. As Shark Tank India is India’s first reality show where entrepreneurs will discuss their business ideas, Vineeta Singh will be a part of the show.

A difficult time in the life of Vineeta Singh

After completing his MBA, he was offered a package of 1 crore per annum in an investment bank, but he turned down the offer because his parents were motivational as his father was a Ph.D. the holder wants to search all over the world for drugs to cure dangerous diseases like cancer. Inspired by his father, he also wanted to do better around the world. He wants to do something different and have his own identity in the world.

Studying during university studies gave him great motivation to open his own business, but the idea of ​​starting a new business was difficult, because he had no experience. So, finally, when he quit that job at the age of 23, he decided to open his own business. But the business idea he is thinking of is an e-commerce business that needs 1 crore capital, but there are no entrepreneurs willing to invest in their idea, everyone asks about their experience and why they should invest in the business they but Vineeta had no answer. and. So he decided that he would not get any money from an investor and he would start a business by running Bootstrap.

It runs Bootstrap, which provides a background check service that receives money from them. He earns 10k per month in Mumbai. It is difficult for him to meet his needs on a very low salary. Then in 2012, she opened her beauty supply business FAB BAGS in Mumbai with the support of her husband. In about 3 years, his business increased its turnover from 3 crores to 4 crores, which was a huge success for him. However, Vineeta Singh had big dreams, he thought that this company would not be the biggest company in the world, so after 5 years, he closed the company.

The beginning of the Sugar Cosmetics company

After extensive research in 2015, he learned that in the future, girls can become entrepreneurs in India. She hopes for a business that affects young women. He created his own company under the name SUGAR. In India, no one holds beauty products online. Indian market is based on the physical purchase of the product or its market. If he wants to attract the public’s attention to his business, he has to produce products according to the needs of the customers.

After researching and talking to consumers a lot and seeing what kind of products our girls want, his company has created products that last from morning to night, colors that work for girls and make them confident, and other qualities. There is no compromise made on the quality of the product and the product is offered at an affordable price.

Finally, his company’s products also began to be sold online on e-commerce sites, consumers can easily reach him, measure and evaluate the product, and sales have increased significantly. Today, the turnover of his company is more than 350 crores per year. Today, his company holds 15% of the international market.

Net Worth Of Vineeta Singh

Vineeta Singh has a net worth of $7 million, according to reports.

Vineeta Singh Salary Vineeta Singh earns around INR 22 crore per year from SUGAR cosmetics, according to reports. Vineeta Singh’s wealth and income from other businesses are unknown.

Vineeta Singh’s Shark Tank India Business – ‘Shark Tank India’, the latest reality show featuring Indian startup, stars Vineeta Singh. Anupam Patel and Vineeta Singh have jointly invested INR 50 lakhs in CosIQ, a skincare company.

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